Basically, keywords can do a lot of magic to your blog in terms of traffic through search engines. It is because search engines understand your blog through keywords. When someone tries to search for a certain keyword through Google, Yahoo, or MSN, it will show results of the sites they have indexed containing the word that someone is looking for. Depending on the keyword consistency of the page and the site as a whole, the search engines display their results according to the authority of the site on that particular keyword from the strongest to the weakest; where traffic, most of the time, is exclusive only to those who are displayed on the first to the tenth results page. By using keywords effectively in your posts, theoretically, you’ll increase your traffic from search engines because you’ll get your site displayed on the first five or ten search result pages of your keywords. At the same time, you’ll have audience who are interested in what you have to say or offer because you appeared in their searches.
The concept might be simple to look at from this point but, frankly, it is a lot of work. SEO practitioners call it “keyword research†which was first used on traditional websites. Bloggers adopted the idea because, basically, blogs are websites too but with a much different purpose compared to the traditional ones. The strategy behind the practice is basically building your site/blog or article around keywords to optimize it for search engine indexing. The question now is how to boost your traffic using keyword optimization? Here’s how…